At first glance I thought this was a cool projection mapping scheme on a Ferrari California T, but once I looked into it I realised they actually did it for real, which makes it even cooler!
The California T is a stunningly beautiful car (in Rosso Corsa please, if you’re offering), and the form and styling was really put through its paces by the artist Fabian Oefner who travelled to Ferrari HQ in Maranello in order to interpret the car “as an art form through his own eyes”.
The concept was fairly simple, once a specific piping sytem had been developed that is. Inside a 150mph wind tunnel luminescent paints are thrown over the body of the car and blasted with UV spot lights to bring phosphorescent life to the colours.
As the main lights dim and the UV paint glows, the physical lines of the solid car recede and you are left with the overall form and shape created by the paint, a wonderful organic collection of streaking paint.
The result is “an exploration of the essence of the California T”, encapsulating “the pillars of purposeful design and perpetual innovation that are constants in the creation of all of Ferraris”.
No, I’m not entirely sure what all of that means either. It looks incredible though!
There is an unseen relationship between an artist, a subject and the canvas. This unspoken alliance and understanding of the subject can only be brought to light when revealed in its proper context.
It’s the artist, the subject, and the canvas all at once
For a bit more insight into what went into the project then take a look at the video below.
If that paint job isn’t quite your thing then head over to the Ferrari Configurator to design your own – I’ve just spent a fair bit of time doing exactly that!