Forget large corporate focus groups and extensive market research, what you actually need is the perspective of a five year old to judge the success of your identity.
I defy you not to at least smile during this logo critique session that Adam Ladd had with his five year old daughter (particularly at “A cheetah. A cheetah. A cheetah.”), who gives many a fresh impression on some well known brandmarks. Quite adorable.
Via Swiss Miss.