You’d be forgiven for thinking that the title of this post would offer scantily clad females posing in red and yellow bikinis, or perhaps even some interior shots of McDonald’s “restaurants” re-designed in a particularly creative manner.
But no. As is such with McDonald’s, this is just about the food.
We’ve all wondered why the ‘perfect’ looking burgers on the menus differ so greatly from what we are given in our take-away cartons, and (somewhat to my surprise) McDonald’s have now revealed exactly why that is.
The secret is a painstakingly laborious “food styling” session given to each item on their menu, before being photographed and given a digital touch up (obviously). The whole process is proudly shown off in the video below.
I’m not really surprised at this (oh come on, we all know it happens), but what I do find mildly amusing is that McDonald’s actually employs the specific role of “Food Stylist” to carefully inject ketchup and taper the melting edges of processed cheese with a hot palette knife!
The difference is quite clear, but is this form of advertising fair on the consumer?
I mean, if you bought a car based on an advert you would expect it to look the same wouldn’t you? The wing mirrors, doors and everything else would be in the same position and of the same appearance as shown in the advert. I’m not convinced by their stance on this being a true and fair representation of the end product (as advertising should be), but then again I need don’t really need any more excuses to avoid fast food restaurants beyond the health aspect.
Submit your own questions to McDonald’s here, you never know – they might just answer it for you!