At the core of this campaign is the ethos of
Superior athletic performance. Lower environmental impact.
Which holds true to their roots as well as looking to the future.
They’ve certainly made a great start on this with thanks, in part, to a particularly clever recycling technique. The process involves transforming old and discarded plastic water bottles into football kits for national teams.
That’s right, old water bottles that you or I drink out of, to something that the likes of Ronaldo, Ribéry and Sneijder wear to represent their respective countries. Each of the kits is made with a minimum of 96% recycled polyester, which is equivalent to around 13 plastic bottles!
They are unsurprisingly Nike’s “most environmentally friendly ever” garments due to the fact that they not only save on the raw materials of pure polyester, but make a 30% reduction in energy for manufacturing them too.