Forget large corporate focus groups and extensive market research, what you actually need is the perspective of a five year old to judge the success of your identity.
I defy you not to at least smile during this logo critique session that Adam Ladd had with his five year old daughter (particularly at “A cheetah. A cheetah. A cheetah.”), who gives many a fresh impression on some well known brandmarks. Quite adorable.
Via Swiss Miss.
Apple stores are a common sight on city streets nowadays, and the strong brand styling means that once through the doors you’d be hard pushed to distinguish San Francisco from London. They stock exceptionally designed products and hardware, but broadly speaking their product line ends there. The typical merchandise that numerous other brands offer is restricted to a modest range of official items, and limited strictly to the Company Store on Apple’s Campus.
Back in the early 80s however, Apple weren’t the dominant force we know and (mostly) love today. They haven’t always been so selective in what you could buy with the iconic logo on, nor where you could buy it from. Specifically, 1983 saw Apple launch a Gift Catalogue and you could mail order anything (and everything it would seem!) that Apple happily slapped their then colourful logo all over.
The catalogue starts out fairly run of the mill, with your usual t-shirts, mugs, and stationery, but then takes a turn to some less typical gift ideas in the form of a rug kit, a kite, and a frankly garish wall hanging!
$8 for an Apple Tote Bag, great value and still deceptively fashionable even today.
I’d love one of those belt buckles or lapel pins!
It’s hard not to come across with a slightly sarcastic or bemused tone towards the history of Apple merchandise, but deep down I’d dearly love one of everything in this catalogue!
Images via macmothership.com.
Branding is the identity at the core of almost every product, campaign and element of life.
You see a lot of good branding (and even more poor branding!) in many a successful product, but every now and then a really exceptional piece stands out and catches my eye. Edgeboard.
It’s not just that it’s a clever logo with a solid choice of typography and taking real strength from the product it represents, it’s how the logo works over and over again so successfully on a range of associated media in such an inventive and creative manner.
Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against. They use a natural anti-bacterial wood sourced form the Byron Shire.
Lovely attention to detail just on the lower right hand side of the board there
The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application. A simple, structured logo is used in combination with textured and environmentally friendly stocks.
Particularly love the incorporation across the page fold
The overall identity was created by Hampus Jageland during his time at design studio Maud. Really great stuff.
Via Logo Design Love.