It takes something special to be recognised by Google and given your own Doodle, and that is exactly what happened today when the more than worthy Saul Bass was honoured with his own Google Doodle on what would have been his 93rd birthday.
Certainly one of my favourites, Saul Bass was a fantastic graphic designer (and Oscar winning film maker!), known particularly for his bold and creative style of film title sequences, posters and logos.
The animated Google Doodle above is inspired by some of his more famous works including those from Alfred Hitchcock’s Psycho, Stanley Kubrick’s Spartacus and Otto Preminger’s Anatomy of a Murder. Superb work.
Bass’ portfolio of work also included a number of corporate logos, some of which still remain unchanged today. Though even taking into account those that have been updated, the average lifespan of a Saul Bass logo is an impressive 34 years!
A great execution of a brilliant idea but then, being Google, we’ve come to expect nothing less.
More on the life of Saul Bass here and a fantastic looking book on the subject here.
























