Sony have colour like.no.other and now Canon are well and truly putting that to the test with “Bring Colour To Life”.
Having been asked to reinvigorate the Canon PIXMA brand, creative agency Dentsu London joined forces with photographer and biochemist (what an extraordinary combination!) Linden Gledhill and fused some serious colours and creativity to capture tiny dancing droplets of paint in extreme macro detail.
The self-titled “sound sculptures” are created from tiny drops of paint vibrating on a rubber membance pulled taught over a speaker. A single sharp note was then played through the speaker “causing the paint to erupt for just a fraction of a second”. Organic design at its finest.
Beautiful and mesmerising. Enjoy. Your eyes can thank me later.
Now the technical stuff: Everything was shot on a Canon 5D Mark II, with a Canon EF 100mm Macro IS USM lens, captured at 5,400 frames per second (yes, 5,400!). The rig set up to record it all needed to spin “ridiculously fast,” which can be seen over here (around the 1min35 mark) along with the rest of the ‘making of’.
More enchanting and exquisite photos here, and videos over here.
