Published February 24, 2012
Tags: Apple, Apple II, Co. Design, Design, designer, Jerry Manock, Jonathan Ive, Pantone 453, quote, Seven Days
Before the likes of Jonathan Ive there was Jerry. Jerry Manock. He was Apple’s very first designer.
Recently he said this, and something about it has really stuck with me over the past few days (probably the concern of which I can relate to it!).
I get really upset when I’m walking downtown and there are three young people walking toward me–all with their heads down. I try to make eye contact to say hello, good morning, and nothing.
The disconnect there bothers me, and that’s going to get nothing but worse. I’ve got my iPhone and GPS and news anytime I want it. But my mindset is: I’m not married to this thing. I don’t have to look at it every five minutes. I can kind of use the technology for what I need. I feel pretty balanced that way. And I’ve made a conscious decision not to go with all the social-media stuff, because it takes up too much of my time. I can’t read a book. I can’t sketch. I can’t go to movies if I’m constantly tweeting somebody.
In 1977 Jerry Manock joined Apple as a design consultant and designed everything of the original Apple II (the first successful, mass produced personal computer) bar the circuit board, even down to the beige colour, Pantone 453.
If you want to read more about Jerry there is a great profile on Seven Days here, and read the full article (including that quote) on Co. Design.
Moleskine, famous for their notebooks and, until now, famous for their notebooks alone. This iconic staple in most designer’s satchels (for arguments sake let’s just call it a Freitag bag if I’m going to generalise throughout this post) is merely the starting point of the recently expanded brand of “legendary notebooks”.
Not content with launching the notebook across various limited editions, such as Pac-Man and Peanuts, they now offer a new collection to include pens and pencils (as you need something to write in your notebook with), bags and computer cases (somewhere to store your notebook) and of course the ultimate in geek chic – reading glasses.
And of course what better way to launch a new product range than a lovely, clever little video demonstrating the products in action.
Of course the original Moleskine notebook provided many a brainstorm opportunity to develop the range. Designed by Giulio Iacchetti, the new collection takes on the aesthetic and functional characteristics of the classic notebooks, capturing the ethos and brand sentiments that have given us the elements of the elastic band, the rounded corners, the black color, and of course the timeless design.
All of these items naturally compliment the existing notebook, of which they themselves can now be customised with a selection of “Moleskin removable accessories” in the form of clips and stickers. This is probably to differentiate yourself from the guy in the meeting sitting opposite you, who no doubt has a suspiciously similar notebook propped open in front of him too.
You can view everything to “make up the ideal kit for the modern-day nomad” on Flickr, and the products themselves are available from the Moleskine Store.