Apple stores are a common sight on city streets nowadays, and the strong brand styling means that once through the doors you’d be hard pushed to distinguish San Francisco from London. They stock exceptionally designed products and hardware, but broadly speaking their product line ends there. The typical merchandise that numerous other brands offer is restricted to a modest range of official items, and limited strictly to the Company Store on Apple’s Campus.
Back in the early 80s however, Apple weren’t the dominant force we know and (mostly) love today. They haven’t always been so selective in what you could buy with the iconic logo on, nor where you could buy it from. Specifically, 1983 saw Apple launch a Gift Catalogue and you could mail order anything (and everything it would seem!) that Apple happily slapped their then colourful logo all over.
It’s hard not to come across with a slightly sarcastic or bemused tone towards the history of Apple merchandise, but deep down I’d dearly love one of everything in this catalogue!
Images via macmothership.com.