Aids ist ein Massenmörder

Aids campaign in Germany.  Scandalous stuff.

Criticism for the awareness campaign is growing but the creators Das Comitee are standing strong and, I think, rightly so.  The shock value is designed to highlight the dangers of unprotected sex in an era when public awareness seems to be diminishing.

DE-A6-Hitler

DE-A6-Saddam

DE-A6-Stalin

Das Comitee have said “We knew the face we gave to the illness could not be a pretty one”, and I believe that they have succeeded in trying to “show the ugliness of the illness, not of aids victims”

The 45-second, post watershed advert is launching on German television this week and will run until December 1st – World Aids Day.  Printed versions of the campaign feature other dictators such as Joseph Stalin and Saddam Hussein, which I think, as a complete series, are just as effective as the television campaign.

“If it wakes people up to the dangers of unprotected sex, we’ve been effective” (Dirk Silz, Creative Director).  I think it will.

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