Aids campaign in Germany. Scandalous stuff.
Criticism for the awareness campaign is growing but the creators Das Comitee are standing strong and, I think, rightly so. The shock value is designed to highlight the dangers of unprotected sex in an era when public awareness seems to be diminishing.
Das Comitee have said “We knew the face we gave to the illness could not be a pretty one”, and I believe that they have succeeded in trying to “show the ugliness of the illness, not of aids victims”
The 45-second, post watershed advert is launching on German television this week and will run until December 1st – World Aids Day. Printed versions of the campaign feature other dictators such as Joseph Stalin and Saddam Hussein, which I think, as a complete series, are just as effective as the television campaign.
“If it wakes people up to the dangers of unprotected sex, we’ve been effective” (Dirk Silz, Creative Director). I think it will.