Clearing out some cupboards at work, and recycling (aka throwing out) lots of old papers, leaflets and files, we came across a few old books. Now, most of them were along the lines of “Windows 95 for dummies”, “Photoshop installation guide (with floppy disks!)” or “Guide to Dreamweaver v3.0” and promptly found themselves a new home (aka the charity box). However, one real gem stuck out, and without anybody else seeming to be too bothered about it, I am the proud new owner of “Slogans” by Nigel Rees.
It is in near perfect condition, sleeve and all, and contains some real classics that have stood the test of time, some shockers that unsurprisingly never really took off, and some very ‘on brand’ logos and adverts for their decade. Given the rather PC society we live in these ‘on brand’ moments would never see the light of day today, let alone be shown in high definition in your living room, or 40ft up in the air on a billboard, so it’s a good job I found them really.
I think this is one of my favourite ever ads. Ever. I’ve even got one of those vintage-y looking postcards of this too.
I also really like this one.
Other highlights includes the origins behind Guinness’ advertising slogans (including why toucans feature so heavily).
I’m sure you all recognise one of the first drafts of what this came to be.
Found a nice couple of political party related ads from the late 1950s and early 60s. How apt given the current topic that dominates most evening news slots at the moment.
An “electrical broom” anyone? A mere $6.25, and will it “increase the life of your rugs by years”.
Taglines also feature heavily throughout this book. All are genuine, although some had more of an impact and were ultimately more successful than others.
“Coughs and sneezes spread diseases – Trap the germs in your handkerchief”. This from the 1942 is not too far off our current “Catch it, bin it, kill it“.
To be honest I could easily put the whole book up here, but I’ll have to leave it there for now. If you want to read more you’ll do well to track it down, I’m not 100% sure it is still in print, but if you look hard enough you may find an odd copy on eBay. If no luck, there’s a similar book by the same guy over on Amazon.