The Smarter Planet campaign is for technology giants IBM to welcome us to “the decade of smart” where “the planet has grown a central nervous system”. Cool or what eh?
Technology has advanced incredibly over the past few years, remember that UI in Minority Report that we all gasped at? Well only a matter of weeks ago a real life working example of this was presented by John Underkoffler on TED (skip to about 6mins30 for the really amazing stuff), demonstrating that we’re only a whisker away from infusing intelligence into systems that we build. Designing more complex products will provide richer customer experiences and that, ultimately, is really what we’re all after. Plenty more worth reading on the campaign site by cruising through the icons at the bottom of the page.
The humorous and witty posters use part negative space, part optical illusion to hide an image within the image, a somewhat elegant and surprising solution that big IT corporations traditionally tend to stay away from in favour of more linear and straight edged adverts. Maybe this, deliberately or not, is hinting at future products and technologies. Not necessarily hiding, but combining products within products, technologies within technologies, and more! The future is almost upon us, so, for now, let’s just sit back and enjoy the graphics that go along with it.
Along with the initial image this is one of my favourites, combining a classic pen nib with a cheeky little USB.
A great series, well done Noma.