100% Design

I had the chance to go down to Earl’s Court on Friday and check out 100% Design.  Plenty of inspiring and creative work, from recent graduates and independent designers to larger established companies.

Electrolux did well to get a spot near the entrance, and giving out a decent bag early on (the staple of any good exhibition stand) meant that most attendees were walking round advertising Electrolux throughout the afternoon!  The Electrolux Design Lab was most impressive, in particular showing off Kitchen Hideaway, Kitchen Elements and the eventual winning concept The Snail.

100% Materials offered a fantastic talk from two recent Central Saint Martins masters graduates.  Monica Sogn first showed an exploration into ‘Making nutrition a tangible matter’, followed by Chiara Onida showing off the beautifully exquisite ‘musical’ carafes and wine glasses.

One of the most impressive feature installs was Roca‘s “The Wave”.  A 15m kinetic light installation that consisted of 40 motor controlled hanging rods with integrated LEDs all set to move and simulate ripples and waves.

Ciclotte offered a refreshing product design take on the traditional exercise bike.

My favourtite stand (and quite a few others’ too) was the completely original and amazing cardboard installation from Creative Trust.

Cell Lighting displayed the extraordinary Lighting Kaleidoscope, a pixel-esque grid of LEDs which attracted plenty of worthy attention.

Spam Ghetto gave us a unique and interesting spam-based generative wallpaper.

Lots of shades and lamps were dotted throughout the exhibition too, however, the stand out piece of lighting for me was Lasvit‘s Bubbles in Space.  It just looks incredible, and the 320 separate components can be scaled right up to a 4m diameter version that’s available!

Plenty of international graduate work on show too, with 100% Norway, 100% France (namely Elise Fouin) and 100% Italy amongst others all having solid representation.

Running down the centre of the exhibtion were some of the more playful opportunities.  Grohe hijacked JAM’s T2 three-way table to play table tennis with their new shower heads, Blueprint‘s Claystation allowed budding interior designers to create their own “three-dimensional room-set, complete with staircase, doors and windows” from one “ingenious piece of paper engineering”, as well as a custom cardboard chair design.

Other notable mentions include many of the products from Myyour, almost everything in the Hidden Art Design Store and Object Design‘s ergonomic chair rig and 3D CNC machine demonstrations.

Due to 100% Design’s no photo policy most of the pictures here have been borrowed from their Flickr stream.


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