Animating Chanel

Animating Chanel.  You’d be forgiven for thinking I’d made a slight typo as you probably wouldn’t consider that luxury make up brand Chanel would be toying with animation of any sorts, let alone to such an effective result.

An autobot-inspired lipstick robot and an eyeliner spider have replaced the traditional faces of Chanel (Nicole Kidman, Kate Moss and Keira Knightley to name but a few) in this concept animation directed by none other than Peter Philips, Chanel’s very own Global Creative Director of Makeup.

Inspired by a range of headdresses Philips created from beauty product packaging (luxury upcycling springs to mind), the animated characters manage to maintain everything that is integral to the Chanel brand.  The final result is a journey that exudes luxury and a certain opulence crafted from the figure that simply appears to ‘smoke’ Chanel bubbles, cleverly epitomising the brand whilst stepping forward to embrace new media.

Although Peter Philips is largely responsible for the video, he did let one aspect fall beyond his control.  In quite a lovely and human way he confesses, with regard to the accompanying music, that “if it were up to me it would have been disco”.  Brilliant.


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