Branding is the identity at the core of almost every product, campaign and element of life.
You see a lot of good branding (and even more poor branding!) in many a successful product, but every now and then a really exceptional piece stands out and catches my eye. Edgeboard.
It’s not just that it’s a clever logo with a solid choice of typography and taking real strength from the product it represents, it’s how the logo works over and over again so successfully on a range of associated media in such an inventive and creative manner.
Edgeboard are handmade chopping boards from the Northern Beaches in NSW that possess a special feature; an edge which you use to slide off the chopped food against. They use a natural anti-bacterial wood sourced form the Byron Shire.
The identity is based on the board’s special feature, the edge, and the brand comes to life using the edge in any any application. A simple, structured logo is used in combination with textured and environmentally friendly stocks.
Via Logo Design Love.