As if I wasn’t already going to splurge on a new Freitag bag this weekend, I’ve just spotted this brilliant advert for their new F49 Back To School Back Pack over on Swiss Miss.

I’ve always loved Freitag bags; the idea, the concept, the story behind each individual one.

For those not in the know, the past 18 years have seen Swiss brand Freitag recycling the likes of truck tarpaulins, seat belts and inner tubes to create these unique bags and accessories.  Simply put, Freitag are R.I.P. (Recycled Individual Products), and now they bring us a new take on the traditional school backpack, the F49 Fringe.

This video brings together some of my favourite elements – slow motion, bright colours, testing something to (attempted) destruction, and even a llama!  Brilliant.

Deemed street-legal by the FREITAG R&D department, “because there’s no tougher hood than schoolyards, it was tested to the fringe of sadism. Whoever manages to tear up this backpack clearly should be dispensed from school”.  Who can argue with that!

Advert by Zwei Hund.

More from the Freitag lab here.


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