Apple Gift Catalogue

Apple stores are a common sight on city streets nowadays, and the strong brand styling means that once through the doors you’d be hard pushed to distinguish San Francisco from London.  They stock exceptionally designed products and hardware, but broadly speaking their product line ends there.  The typical merchandise that numerous other brands offer is restricted to a modest range of official items, and limited strictly to the Company Store on Apple’s Campus.

Back in the early 80s however, Apple weren’t the dominant force we know and (mostly) love today.  They haven’t always been so selective in what you could buy with the iconic logo on, nor where you could buy it from.  Specifically, 1983 saw Apple launch a Gift Catalogue and you could mail order anything (and everything it would seem!) that Apple happily slapped their then colourful logo all over.

The catalogue starts out fairly run of the mill, with your usual t-shirts, mugs, and stationery, but then takes a turn to some less typical gift ideas in the form of a rug kit, a kite, and a frankly garish wall hanging!

$8 for an Apple Tote Bag, great value and still deceptively fashionable even today.

I’d love one of those belt buckles or lapel pins!

It’s hard not to come across with a slightly sarcastic or bemused tone towards the history of Apple merchandise, but deep down I’d dearly love one of everything in this catalogue!

Images via


4 Responses to “Apple Gift Catalogue”

  1. 1 adpraisal November 18, 2011 at 12:12 am

    How times have changed!

  2. 3 Nay November 20, 2011 at 9:00 pm

    I love that tote bag! =)

  3. 4 Illuminated November 21, 2011 at 5:09 pm

    Hi, I was simply checking out this blog and I really admire the premise of the article and this is really informative. This is really informative and I will for sure refer my friends the same. Thanks

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