Symphony In Motion

Over here Honda are well known for their creative advertising, and it seems that on the other side of world in Australia the bar is set similarly high.

The advert for the new Civic, created by Aussie communications agency DraftFCB, features a soundtrack comprised entirely of noises that the car makes.  65 different noises to be exact.

They aim to demonstrate that every part of the car works in perfect harmony, lovingly calling it Symphony in Motion.

I’m not so keen on the overall image and appearance of the car over previous Civic models that Honda have produced, but the advert is definitely well worth a watch, full screen if you can.


2 Responses to “Symphony In Motion”

  1. 1 orbuzz March 8, 2012 at 10:44 pm

    Reblogged this on O + R: the buzz in the biz and commented:
    Great post on some really cool creative work going on in the industry now.

  1. 1 Honda Illusions | Inspirational Geek Trackback on October 28, 2013 at 7:01 pm

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