John Lewis Christmas Advert 2012 – The Journey

I briefly touched on Christmas advertising last year, but since John Lewis2011 effort the Christmas era of advertising is turning into something of a British tradition.

Christmas adverts signal unofficial milestones for us all,  becoming slightly teary-eyed at the endearing The Long Wait from John Lewis last year (which of course means it’s time for you to dust off the box of decorations in the loft), and waiting in anticipation to see the Coca Cola truck (which obviously means you no longer need to feel guilty about listening to all that Christmas music on your laptop).

That brings me nicely round to this year, and the first Christmas advert that I have seen is the beautiful 2012 John Lewis advert.

A hugely successful campaign last year was always going to be hard to follow, and although this one doesn’t tug at your heartstrings quite so much, adam&eveDDB have still done a rather special job with it!

I rather enjoyed the music too, it’s Gabrielle Aplin‘s cover of The Power Of Love.

Let the Christmas shopping begin!


2 Responses to “John Lewis Christmas Advert 2012 – The Journey”

  1. 1 jamesweller November 9, 2012 at 6:50 pm

    Reblogged this on Jamesweller's Blog.

  1. 1 Christmas in the eyes of a foreigner in England | Janet's Notebook Trackback on December 24, 2012 at 4:36 pm

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