D&AD White Pencil 2012

The annual D&AD Awards showcase an absolute legacy in the most creative and innovative design works.  Each year they award a variety of categories with symbolic coloured pencils, rather apt since they represent the origin of almost all ideas.

In addition to their famous black and yellow pencils, they most recently added a white pencil to the list of honours.  Representing a new initiative designed to harness the power of “genuine social impact”, and awarded to a creative idea with the potential to effect real and positive change in the world.

Chosen from a shortlist of 19 entries (here and here), the prestigious first ever winners of the D&AD White Pencil were Leo Burnett Chicago for their Recipeace campaign.  Huge congratulations to them for a very successful campaign.

Recipeace is a social movement that looks to continue the tradition of International Peace Day by bringing people together over food.

The campaign builds awareness for Peace Day on a global scale, while inspiring peaceful action on an individual level

More on the D&AD site here.

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