Internet Explorer used to be the go-to browser of choice, but in recent years it has fallen out of favour with the surge in popularity of Mozilla’s Firefox and the domination of Google’s Chrome, as well as a few others.
In the 90s, however, you didn’t have the choice. Certainly there was more than just Internet Explorer (Netscape springs to mind), but for the masses it was all we knew.
This advert has my childhood all over it. Although I managed to avoid a bowl haircut, I did have a shell suit, snap bracelets and bum bag (a cool kid, I know!), and whilst I wasn’t very good with a yo-yo, I was brilliant at Pogs.
I remember our family’s first dial up modem (oooh the luxury of 56kbps!) and I was even still using floppy disks at my first year of University!
I’m not sure I’ll steer back to using Internet Explorer, for the time being anyhow, but the advert certainly struck a chord reviving memories with me and has given food for thought.
I really like their use of the “reconnect” wording, reinforcing that deep down they know that all people of a certain generation once used, and loved, Internet Explorer for providing all of our internet-related needs.
In the future I won’t be so quick to dismiss IE, even if it is to simply note how good their new advert is.