Designed By Apple – Intention

Design intent is something that I say almost everyday, trying to defend or convey an idea or concept to colleagues, other consultants, and even the client.  Moving the vision from something in your mind to something tangible.  Something real.

In the wake of Apple’s announcement of iOS 7 there has been huge volumes of criticism.  With barely a breath taken, Twitter and the blogosphere were a wash with negative comments.  Let’s not deny there are some fantastic ideas and functionality in the latest version (some even love the new look too!), but the main issues people seem to be having are with the aesthetics and (lack of) consistency.

In reading lots of opinions and tweets I think that Frank Chimero and Joshua Topolsky have probably made the most sense to me.  Frank’s Generosity of Perspective and Joshua’s on The Verge seem to make the most valid and well-considered points, based less on a knee-jerk reaction than some others all to eager to Twitter-bash on Apple.

Circling back to my original point on design intent, it seems that however well (or not) iOS7 has been received Apple’s heart was always in the right place.

A beautiful little animation.  Enjoy.

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3 Responses to “Designed By Apple – Intention”


  1. 1 Geoff Dicks June 12, 2013 at 9:20 am

    Well written observstions, ,brilliant piece …and what a fabulous animation. G

  2. 3 plancha gaz inox June 12, 2013 at 11:08 am

    Greate post. Keep writing such kind of information on your site.
    Im really impressed by your blog.
    Hey there, You have done a great job. I’ll certainly digg it and individually suggest to my friends. I am sure they will be benefited from this web site.


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