You’d have had to be have been living under rock for the past few months not to have seen any of the EE adverts for 4G featuring Kevin Bacon. Delivered in his own personal style and, somewhat self-mocking Six Degrees of Kevin Bacon vibes, it is the latest effort in the campaign that really stands out for me.
Combining the American’s natural desire to supersize, with Food Tube’s very own Essex-born Jamie Oliver is brilliant. It’s hard not to like Jamie, with his genuine enthusiasm for food and cooking as well as the odd influential turn of phrase.
When it comes to pitting the Brits against the Americans for a “pukka” bacon sarnie Jamie is the natural choice.
bacon doesn’t buffer
EE do seem to be wandering down the relatively short path of “how many plays on the word bacon can we get away with”, but right now, and as long as they don’t overdo it, they are on to a TV winner with this.