Honda Illusions

As I’ve mentioned before, Honda are well known for their particularly creative television adverts and their latest effort pushes the bar up again.

An impossible, made possible

From London based agency McGarryBowen the advert features a number of very clever (and surprisingly simple) tricks under the tagline of “An impossible, made possible“.

I think the advert is particularly effective as it cleverly swings the camera around on each trick to reveal how each effect was achieved.  This not only satisfies the curiosity of the viewer by exposing the solution, but also allures to what they are suggesting of the new car – if you are shown how something (seemingly impossible) is achieved, then it proves that it is possible.

You can watch the painstakingly accurate “behind the scenes” of the advert here.


1 Response to “Honda Illusions”

  1. 1 parrisjwilliams November 19, 2013 at 8:06 am

    Reblogged this on Parris J. Williams and commented:
    This is worth a peek

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