It is the time of year where the Christmas TV advert reigns supreme.  Leading the way for this, and previous, years is undoubtedly John Lewis.

However, one TV ad that seems to have gone relatively unnoticed is Apple‘s spot for Misunderstood.

Not the usual look of an Apple advert, but a beautiful twist to the probably all to familiar story of people burying their faces in their phones, which pulls at your heartstrings just enough for the festive season of giving.



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