Lego Ad Break
Published February 10, 2014
Advertising , Lego
Tags: advert, Bricksports, British Heart Foundation, BT, confused.com, Creative Review blog, Dancing on Ice, Drum, ITN Productions, ITV, Lego, PHD, Premier Inn, The Lego Movie, TV, Warner Bros
If you have even a small interest in Lego then you’ll know that The Lego Movie is on the horizon and last night, to celebrate the upcoming release, ITV ran an entire ad break in Lego!
It was during Dancing on Ice so you’ll be forgiven for not having seen it. In case you didn’t, or if you did and just want to watch it again, here it is.
The ad break concept was dreamt up by PHD and Warner Bros in partnership with ITV and creative agency Drum. The actual Lego content was created by ITN Productions and Bricksports.
The instantly recognisable ads used were for the British Heart Foundation, confused.com, BT, Premier Inn, and of course The Lego Movie itself.
All of these prove that “even the most mainstream TV ad spaces can, in the right circumstances, be used in a playful and slightly cheeky way“.
More details here.