Lego Ad Break

If you have even a small interest in Lego then you’ll know that The Lego Movie is on the horizon and last night, to celebrate the upcoming release, ITV ran an entire ad break in Lego!

It was during Dancing on Ice so you’ll be forgiven for not having seen it.  In case you didn’t, or if you did and just want to watch it again, here it is.

The ad break concept was dreamt up by PHD and Warner Bros in partnership with ITV and creative agency Drum.  The actual Lego content was created by ITN Productions and Bricksports.

The instantly recognisable ads used were for the British Heart Foundationconfused.com,  BT, Premier Inn,  and of course The Lego Movie itself.

All of these prove that “even the most mainstream TV ad spaces can, in the right circumstances, be used in a playful and slightly cheeky way“.

More details here.

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5 Responses to “Lego Ad Break”


  1. 1 NotAPunkRocker February 10, 2014 at 6:17 pm

    The movie opened here on Friday. My kid, who is 17, and I are trying to figure out a day to go where there will be the least amount of pre-schoolers in the audience. 🙂

  2. 3 stitchesinlife February 10, 2014 at 6:27 pm

    I saw this!!! It was the best ad break ever.

    And I’m off to see the film for valentines day.


  1. 1 Behind The Scenes Of Lego Ad Break | Inspirational Geek Trackback on March 5, 2014 at 7:00 pm

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