The Man Behind The Ikea Catalogue

The most important person in producing the 211 million worldwide copies of the Ikea catalogue?  Furniture impersonator Torbjörn Lundberg of course.

“I can be a sofa and an hour later I can be a lamp…”

Such versatility, what would they do without him?

Hilarious ad from Swiss agency Wirz Werbung Zürich.

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