Inspirational & creative ramblings of a self-confessed geek – Things I like, things I find and things I’m doing.
With today’s launch of Apple’s iPhone 4S, what’s more apt to feature than a rather lovely animation on the history of the iPhone.
“The iPhone might be at the cutting edge of technology but it took a long time and many innovations to get there, take a trip through history and explore the people and technology that contributed to the iPhone becoming what it is today.”
CNET dedicated this video to the memory of Steve Jobs.
As a keen cyclist and general geek of experimenting with new methods to create mesmerising effects, I was particularly taken by Tim Wheatley‘s animation project, The Cyclotrope.
Drawing inspiration from original methods of displaying moving pictures, such as the Zoetrope, Tim has created the aptly named animation as part of his digital animation degree, with eighteen subtly different images spun at just the right speed to create the illusion of animation.
The project has since gone on to feature in an advertising campaign against aids called ‘Move It‘.
Fantastic.
Animating Chanel. You’d be forgiven for thinking I’d made a slight typo as you probably wouldn’t consider that luxury make up brand Chanel would be toying with animation of any sorts, let alone to such an effective result.
An autobot-inspired lipstick robot and an eyeliner spider have replaced the traditional faces of Chanel (Nicole Kidman, Kate Moss and Keira Knightley to name but a few) in this concept animation directed by none other than Peter Philips, Chanel’s very own Global Creative Director of Makeup.
Inspired by a range of headdresses Philips created from beauty product packaging (luxury upcycling springs to mind), the animated characters manage to maintain everything that is integral to the Chanel brand. The final result is a journey that exudes luxury and a certain opulence crafted from the figure that simply appears to ‘smoke’ Chanel bubbles, cleverly epitomising the brand whilst stepping forward to embrace new media.
Although Peter Philips is largely responsible for the video, he did let one aspect fall beyond his control. In quite a lovely and human way he confesses, with regard to the accompanying music, that “if it were up to me it would have been disco”. Brilliant.
We’ll probably never know the real answer to this question, but that hasn’t stopped Aardman Animations having a cheeky little guess.
Enjoy. And keep smiling, it’ll be Friday in the morning.
This is great, really great.
The advert is for the New Toyota Auris Hybrid which recycles energy as you drive, so you get your energy back.
A boundary pushing 3D Mapping Projection event from Glue Isobar, filmed entirely on location in Shoreditch back in September. A truly cutting edge display of audio visual technology, not only seemingly interacting with it’s environment but, with some conscious set design, allowing people to get up really quite close to the subject matter.
A clever combination of key frame, 2D, 3D, algorithmic and dynamic driven animations provide genuine depth and relief to the scene, from the props and accessories to actually projecting a CG car directly onto the car itself. The surfaces appear full of motion and transition in a somewhat Transformer-esque manner, despite being entirely static in the real world.
The ‘Making Of‘ video is well worth a watch too, right down to the detail of how they overcame portraying a single cohesive piece of artwork lit across a range of surfaces from the pearlescent finish on the car to the brick and concrete it sat on. Check it out here and see all the glory of the seven projectors, 28million pixels of texture, 100k lumens of power and 3,670 cups of tea it took to create!
There’s also a rather impressive collection of photos on Flickr from the event too.
Yum Yum London made this animation simply to “brighten up your day”. And brighten it does.
Parallel Parking, enjoy.
Inspirational Geek 