Posts Tagged 'Coca Cola'

Coca-Cola 2nd Lives

Global super brand Coca-Cola has recently joined forces with advertising agency Ogilvy & Mather in China and launched 2nd Lives as a campaign to form part of their global sustainability programme.

All of the 16 components represent brilliant creativity to use, re-use, and extend the life of the iconic plastic bottle that is often otherwise discarded.

Yes, some people do re-use them occasionally (I remember trying to fashion my own version of a Super Soaker out of one when I was younger, never with the success of the add-on they’ve come up with now though!), but largely the bottles are thrown away or recycled where possible.

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I especially like the transformation into a felt tip marker and a pencil sharpener, who doesn’t love cool stationery?

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The product roll out seems to be constrained only to Asia, but I’m hoping if it is a success we may see it in Europe before long.

Given that there are 1.7 billion servings of Coca-Cola sold everyday the company does have at least a moral obligation to consider the materials and the full life cycle of their product package.  In 2009 they launched the PlantBottle made from 30% renewable materials as step towards the Cradle to Cradle approach, and by 2020 all of Coca-Cola’s PET bottles will be replaced by the PlantBottle.


Walk Of Shame

Now that it’s December and there’s less than three weeks to go until Christmas it’s perfectly acceptable to be encouraging the festive spirit.

And what better way than some great Christmas advertising.

No, not that Coca-Cola one, or the endearing John Lewis one, but instead the slightly amusing 2011 campaign from Harvey Nichols.

Turn the oh-so-relatable walk of shame into a “Stride of Pride” and (if you want to go a step further) share it with them using #walkofshame on Twitter!.


125 Years Of Coca-Cola

Ok, so the title of this post probably gave it away, but I’ll bet most of you were thinking it.

During a sunny walk at the weekend along Shad Thames I came across Coca-Cola‘s recent display outside the Design Museum.  Celebrating their 125th year the vaults of their Atlanta based HQ have been opened to reveal some “rarities from the Coke archives”.

A small, but carefully curated, selection of items from Coca-Cola, with some pieces particularly fascinating from a design perspective.

The logo itself was created in 1886 by Frank Robinson, and is lettered in the now so familiar Spencerian script.  Little known fact the reason for the script is due to the favouritism the typeface had amongst accounting folk of that era.  Frank Robinson was in fact Coca-Cola inventor John Pemberton’s book-keeper!

One of the most interesting elements of the display was the collection of bottles through the ages.  Despite some slight variations the visual identity has been largely unchanged in 125 years.

Well, you don’t become a globally recognised, iconic brand without some kind of longevity.

When the bottle was first designed, the curved frame of the Coke bottle was actually a nod to the shape of the cocoa bean (though the bean has nothing to do with the drink) and that general form has “sashayed in and out of fashion ever since”.

Some of the details of this relatively small display were fantastic too.  From the front you view an undulating wave of bottles throughout the years, but from the back you notice that the stands actually form the cross sectional contours of the modern day bottle.  Nice.

One of the great things about this display, was how well they utilised the space.  With, essentially, a glass box it can be tempting to cram objects and descriptions into the limited space.  But with equally limited space to optimise font size for distance reading, they successfully embraced some modern technology in the humble QR Code.

Just a simple tap on my phone and I had all the information in my hand.  Good work guys and girls.

Take the fascinating virtual and interactive tour through the remarkable Coca-Cola archives here to see much, much more.  I really can’t recommend it enough.

World Cup Graphics

After I was forced to listen to the opening game of the World Cup via the internet in the office I naturally relied upon web based graphics and the stream of instant text updates.  Honestly I was impressed at how good some of the graphics were, giving real-time updates as an instantaneous snapshot of the game.

Naturally my first stop for the live text streaming was the BBC Sport site, lovely stuff (sadly I missed getting a screen grab of the opener but here are this evenings, you get the idea).

The graphics are so good in fact you don’t even need words.  I can immediately see all the crucial data giving a continuously updated image of the game.  Brilliant.  Sadly these graphics are only available when ITV are showing the game, when BBC have the game the graphics give way to a live stream of the actual match.  Not complaining, that’s just not the point of this post is all.

I have since found that excellent World Cup graphics don’t stop on the screen either, The Guardian offered a sterling “unofficial mtachday programme” for England v USA.  In fact the whole layout of this programme impressed me.

Please excuse the low-res Blackberry camera photos.

The Guardian also offers its own web based graphics in an interactive map here.  Focussing on how the countries actually got to the finals it shows what is essentially a lot of information both simply and remarkably effectively.

And then there is this.  Everything you wanted to know about the World Cup stadiums in one place, seriously.

View it large here, it’s really quite impressive.

Other notable graphics include this (pointed out by Full Beard) and this interactive, trophy tracking piece from Coca Cola.

All that and more than three weeks of world class football still to come.

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