Posts Tagged 'Mahmoud Tammam'

Arabic Animal Letters

Egyptian designer Mahmoud Tammam has a strong Arabic influence in much of his work and his most recent typography project is no different.

I spend a week in Dubai every few months so I’m quite familiar with the style and look of Arabic letters and words, and the problems that they can present even to many western brands that have to double up their signage and graphic applications to show both alphabets.  Though the logo for Dubai’s Department of Tourism is excellent in this regard!

In an attempt to try and bridge the difference Mahmoud successfully manages to visualise the word and transform the Arabic letters “into the shape of their meanings”.

ape

Ape

cat

Cat

His project considers a range of words, but I was particularly taken with the animals and the elegance with which they become recognisable.

dog

Dog

duck

Duck

fox

Fox

Whether through a hint of colour or a decorative embellishment (did you notice the fox’s “nose”?).

giraffe

Giraffe

lion

Lion

monkey

Monkey

whale

Whale

Very nicely done!

Be sure to take a look at his other projects, including Arabic Logos here.


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