I spend a week in Dubai every few months so I’m quite familiar with the style and look of Arabic letters and words, and the problems that they can present even to many western brands that have to double up their signage and graphic applications to show both alphabets. Though the logo for Dubai’s Department of Tourism is excellent in this regard!
In an attempt to try and bridge the difference Mahmoud successfully manages to visualise the word and transform the Arabic letters “into the shape of their meanings”.
His project considers a range of words, but I was particularly taken with the animals and the elegance with which they become recognisable.
Whether through a hint of colour or a decorative embellishment (did you notice the fox’s “nose”?).
Very nicely done!
Be sure to take a look at his other projects, including Arabic Logos here.