Posts Tagged 'models'

Matchbox Cars 1965

Regular readers will know that I love a behind-the-scenes look at manufacturing processes, whether that’s Apple or a pair of scissors.  But it’s even more true when it comes to a product that I’ve owned many of during my childhood.

I’m also willing to bet that most people (certainly in the UK at least) have owned, played with, or collected many a Matchbox car over the years (they now look like this by the way).

My Dad was an avid collector with hundreds, if not thousands, of models so Matchbox is a very familiar brand that fills me with nostalgia even today, so this insight into their design process and production line is fascinating.

No 3D renders or CAD, just drawing boards and handmade wooden prototypes as part of the design process and production line to show how they were manufactured in mid-60s Hackney, London.

Many thanks to British Pathé for posting this online.

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Dove Real Beauty

It is commonly known that Photoshop is widely used to touch up and edit cover models.  Everything from minor blemishes to the “slimming” of limbs and full blown transformations.

This aspect of the industry has been mocked before with the likes of Fotoshop By Adobé, but now Dove are actively trying to do something about it with their campaign promoting and celebrating Real Beauty.

By planting a disguised “Beautify” skin glow effect to directly impact those who retouch the photos, such as art directors and graphic designers, the  Photoshop Action actually reverts the image back to the original unedited state.

Whilst this is no doubt a cunning and creative way to impact the retouching of photos, the scheme has come under some criticism that it isn’t targetting the right people.  Ultimately graphic designers and such are the ones who are doing the editing, but more often than not they are simply doing a job.  Their client is the one calling the shots and paying for the contract or project.

The underlying message from Dove is one of being happy with true beauty and making the point that Real Beauty isn’t retouched, but perhaps aiming their creativity at the real culprits would be more worthwhile.

Via Design Taxi.


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